Benjamin Moore asked the agency for something more than just an ad. They wanted something that would act like a content generating tool. The site Design By What Matters was born.

Watch this video below to learn more about the site and how it worked.

The Design by What Matters site also gave me an opportunity to work on UX and IA documentation.

My Wireframes        -        Final Designs

Early User Flow for Design By What Matters, Then Called Life Shades

Early User Flow for Design By What Matters, Then Called Life Shades

Here's an early document that shows the ecosystem we were working to create, until we thought up "Design By What Matters."